At Wonderstory, we want to make sure you’re getting the right level of animation complexity for your story and budget.
All our explainer videos are crafted with care, but the complexity of animation can have a big impact on both price and turnaround time.
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🧍♂️ What Is Standard Animation?
This is what we use in most explainer videos. It includes essential movements that keep things clear, engaging, and affordable:
- Characters move and feel alive
- Simple body movements
- Pointing, nodding, or reacting
- Subtle facial expressions or eye movement
Benefits: clear, cost-effective, fast to produce — without sacrificing quality
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🏃♂️ What Is moments of advanced animation?
Advanced animation goes a step further.
More detailed character motions, e.g. a scene where a character stands up, runs, then sits down again
Simulations (e.g. physics based simulations)
Frame-by-frame animation, where some scenes are may be drawn one frame at a time
3D elements where appropriate
and more…
Ideal for: flagship videos that you know you will be using for many years to come
⏳ Why Does Advanced Animation Take Longer, and Cost More?
Advanced scenes require more behind-the-scenes work:
- Character rigging – We sometimes need to build complex internal structures so characters can move realistically
- Custom keyframing – Complex motions need more time to animate frame-by-frame
- Testing and refinement – These movements are harder to get “just right,” so we build in extra revision time
💡 Which One Do I Need?
Many of our clients don’t need to include ‘Moments of advanced animation’.
Standard animation is often more than enough to communicate your message with clarity and warmth — and it helps keep your project on time and on budget.
However, if you’re planning a flagship video for a major campaign or long-term use, it may be worth investing in. It gives us flexibility to really stretch our creative muscles.
❓ If I Don’t Choose ‘Moments of Advanced Animation’, Can My Characters Still “Do Things”?
Absolutely! Even in standard animation, we can always show characters moving.
🎯 How Much Does Each Option Cost?
Click below to view our pricing. We aim to be as transparent as possible so you can make the right decision with confidence.
